This year saw the most ever celebrities assembled for a football tournament. Actor Keith Allen vowed to win the new trophy with his team Fat Les, turning up in a taxi donated by Damien Hirst with his kids Lily and Alfie and team. To beat were tough guys Jason Statham, Lennox Lewis and Chris Eubank while Rod Stewart, Simply Red, Bush and Ant & Dec all debuted. The first womens tournament included Cat Deeley, Sara Cox, Edith Bowman, Kirsty Gallacher but the glory did go to Keith Allens’ Fat Les who overcame finalists Robbie Williams, taking the new trophy straight to the Groucho Club.