The Beautiful Game
From season ticket holder, to Sunday league player – everyone can share the feeling and everyone can Lovefootball. With its many branches, Lovefootball is able to reach every member of the football family.
Its online and digital platforms give up-to-date news and commentary on everything football! Plus, Lovefootball invites the whole audience to get involved in the debate and the banter.
Inclusive Community Football
The Lovefootball brand also encompasses one of the most authentic, inclusive community football events in the UK – the Lovefootball Festival. With measurable social outcomes, the Lovefootball Festival encapsulates the diversity and community spirit of London, bringing cultures together in a competitive, passionate, engaging environment.
The Inner City World Cup
Held over one weekend in May, the Festival features a variety of tournaments and football activities to appeal to fans of all ages and abilities – plus there is music & food from across the continents. At the Festival’s heart is the prestigious Inner City World Cup tournament, which has been running since 1994. The Inner City World Cup is a replica World Cup with 32 teams made up from multicultural inner-city communities representing their country of origin in the full national colours.
Something for Everyone
Other tournaments at the festival include youth football in the Youthoria and Kidzone areas, and women’s football. There are also loads of attractions and activities such as; cross bar challenge, ex-pro Q&As, football brand retail stalls, football freestyling, and more.