Passionate and Professional
We are leaders in event creation and management. Not only do we design and organise unique events, but we also offer bespoke marketing opportunities and events for businesses.
Our main expertise lies in the Celebrity, Community and Corporate Sports markets.
Biggest Celebrity Sports Events
Our pioneering celebrity events are world-famous, with the original celebrity football tournament – Soccer Six – becoming the biggest event of its type in the world. Soccer Six’s digital platforms are extremely influential within its youth audience. Soccer Six engages on its audience’s level, reaching online interactions of over 7 million per month.
Passionate Community Engagement
We are passionate about community engagement through the power of football, and our Lovefootball brand encompasses one of the most authentic, inclusive community football events in the UK – the Lovefootball Festival. With measurable social outcomes, the Lovefootball Festival encapsulates the diversity and community spirit of major UK cities today, bringing cultures together in a competitive and engaging environment.
Reputation for Exceeding Expectations
For over 20 years we have built a solid reputation for delivering innovative events to the consumer market, as well as exceeding ROI expectations of their event partners and sponsors.
As a B2C company, we hold an impressive record for entertaining thousands of attendees centred around excellent customer service.
In the B2B market, we offer unique opportunities to gain incredible brand exposure, using the events as an excellent, reliable marketing vehicle.
We believe in an honest, genuine approach to business and at the heart of our company is loyalty and integrity. While our events are current, and techniques are modern, we continue use our powerful heritage as a strong force for the future. Exciting times lie ahead…
Find Out About Our History
You can read more about CUP’s journey and our unique history at the History of CUP.